gamescom asia x Thailand Game Show

gamescom asia x Thailand Game Show Brings John Romero to Bangkok as Hall Expansion Signal Its Biggest Year Yet

October 2026

Event expands to more than 35,000 sqm for the first time
Major international gaming brands in entertainment area announced
Industry legend John Romero, co-creator of Doom and Quake, headlines the business area conference

Bangkok, Thailand, 23 July 2026 — Building on the landmark success of its inaugural edition, which drew 206,159 attendees from 95 countries and 294 exhibitors, gamescom asia x Thailand Game Show today announces a powerful lineup of gaming brands, a headlining keynote speaker, and a significant expansion of the event footprint as it prepares to return to the Queen Sirikit National Convention Centre (QSNCC) in Bangkok from 29 October to 1 November 2026.

Exciting games, brands and product highlights in the entertainment area

Hotly anticipated game and product showcases from companies including Platinum Sponsor Synnex, as well as 4Divinity, Bandai Namco Entertainment, CAPCOM, FC Online, Goddess of Victory: NIKKE, GRYPHLINE, Nintendo, Razer Game Services, SEGA, The Pokémon Company, among many.
Latest hardware and peripherals from top-tier gaming gear brands such as AMD, Nintendo, SANDISK and more, featuring exclusive product launches and event-only promotions.
Thailand’s newest pop-culture platform: ACE Bangkok. Designed to become a leading regional destination for anime, manga, comics, film, TV, arts, music, creators and fandom - and embedded within gamescom asia x Thailand Game Show - ACE offers brands a premium cultural alignment with fandom, creators and global IPs.
This year’s official theme and Key Visual (KV): “The Heart of Gaming” has been unveiled. The new KV signifies the union of the gaming industry and its fans in Bangkok as well as its connection to the gamescom event in Cologne, Germany. It can be viewed here.

To accommodate the growing demand from brands and the expanding scale of the event, gamescom asia x Thailand Game Show’s entertainment area will expand to four halls for the first time, bringing the total event space to more than 35,000 sqm, a 20% increase compared to the previous edition.

On top of hands-on access to new games and hardware launches, the entertainment area will bring fans live stage programming, esports challenges, meet & greets with beloved influencers, a cosplay competition, and the indie area that made its Thailand debut in 2025 to strong audience response. The entertainment area runs from 30 October to 1 November.

Brands and publishers interested in securing exhibition space can view pricing and availability at https://gamescom.asia/for-exhibitors/library.

Games industry professionals: the business area

The business area is open exclusively to games industry professionals and media from 29 to 30 October. It will bring together publishers, developers, investors, and service providers from across the globe for networking, partnership building, and learning at the industry conference.

The business area conference will be headlined by John Romero, co-founder of id Software and the creative force behind Doom, Quake, and Wolfenstein 3D — games that defined the first-person shooter genre and shaped the global games industry. In his keynote, ‘Why We Still Make Games’, Romero will draw from a lifetime of building games, overcoming setbacks, and navigating decades of industry change to reflect on the challenges that tested his resolve and the lessons he carried forward.

Over 70 speakers from more than 20 countries will inspire and delight the industry audience across four stages, covering topics such as game design, business strategy, and publishing.

Speakers include:

AdHoc Studio (USA), Dennis Lenart, Co-Founder, CTO & Co-Creative Director
DigixArt (France), Yoan Fanise, Creative Director
Gameloft (Indonesia), Zabi Khan, Creative Audio Director
Gamota (Vietnam), Trang Vu, CEO
Godot Foundation (Spain), Emilio Coppola, Executive Director
gamigo (Germany), Jeannie Odreman, VP of Marketing & Publishing
Roblox (USA), Zhen Fang, VP of International
Rovio Entertainment (Finland), Matthieu Burleraux, VP, Game Evolution
SMG Studio (Australia), Ashley Ringrose, Studio Head
Tencent (Singapore), Jane Lau, Head of Creative Production
The Dwarven Brothers (India), Gomathi Shankar, Co-Founder
WINGS (Denmark), Astrid Refstrup, CEO
and many more. The latest speaker line up can be found here.

In addition to the conference, the business area will feature:

Exhibition featuring booths from 19 countries and regions, including country pavilions from Austria, Germany, the Philippines, South Korea, Spain and Thailand.
Pitch competition spotlighting top indie talent from across the world
Invest Circle and VIP Mixer, providing valuable facetime between developers, publishers and investors.
Thailand Game Talent Showcase, highlighting games from Thailand's top student teams.

The business area is open only to games industry professionals and media from Thursday to Friday, 29 - 30 October.

Tickets now on sale
Tickets are now available at gamescom.asia/tickets.

Last year's show attracted visitors from 95 countries, delivered 28 hours of main stage content, featured more than 200 indie games, and gave Southeast Asian audiences first access to yet-to-be-released AAA titles. The 2026 edition is set to raise that bar further.

Prakash Ramajillu, General Manager of Asia-Pacific, Koelnmesse, said: "Last year we proved that Bangkok is ready to host a world-class gaming event at scale. This year we are raising that bar in every direction — more space, more brands, more experiences, and one of the most iconic figures in gaming history taking the stage. The response from the industry has been extraordinary, and we are only just getting started."

Pongsuk Hiranprueck, CEO of Show No Limit Co., Ltd., stated: "It is about more than just creating the region's largest festival—it is about shining a global spotlight on the Thai gaming industry. By expanding to over 35,000 square meters and introducing highlights like the Thailand Game Talent Showcase and indie area, we are opening doors for local talent to connect directly with international investors. This platform will drive sustainable growth, empowering the Thai games ecosystem to confidently take its place as a leading force on the global stage. Welcome to the Heart of Gaming.”

Winradit Kolasastraseni, Managing Director of True Digital Media, added: “Over the past year, we have witnessed Thailand’s immense potential to become a premier destination for the regional gaming industry. This year, under the theme 'Heart of Gaming,' we are committed to elevating the event to be larger, more comprehensive, and filled with greater opportunities than ever before. We truly believe that the heart of the gaming industry lies within its community.”

gamescom asia x Thailand Game Show will take place at the Queen Sirikit National Convention Center, Bangkok, Thailand, from 29 October to 1 November 2026. For more information, updates, visit gamescom.asia or follow gamescom asia x Thailand Game Show on Facebook (EN), Facebook(TH), Instagram, X, YouTube (EN), YouTube (TH), Discord, TikTok, and LinkedIn.

Event images from last year’s show can be found here.

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About gamescom asia x Thailand Game Show
gamescom asia x Thailand Game Show is the merger of the two powerhouse events: gamescom asia and Thailand Game Show. It is a showcase for newly launched games, the premier platform for Asian game developers to explore partnerships globally, and a hub for international publishers who are looking for the next big thing in games. With the business area, the entertainment area, and the industry conference, the event covers the entire diversity of the games culture. gamescom asia x Thailand Game Show is organised by Koelnmesse Pte Ltd, Show No Limit and Online Station and is supported by game - the German Games Industry Association.

About gamescom
gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. In 2026, gamescom will take place in Cologne and online from Wednesday, August 26, to Sunday, August 30. gamescom is jointly organized by Koelnmesse and game - The German Games Industry Association.

About game - The German Games Industry Association

We are the association of the German games industry. Our members represent the entire video game ecosystem, from development studios and publishers to esports event organisers, educational institutions and other related entities. We are co-organisers of gamescom, the world's biggest event for video games. We are a shareholder in the Entertainment Software Self-Regulation Body (USK), the Foundation for Digital Games Culture, the esports player foundation, game events and the collecting society VHG, as well as co-host of the German Computer Game Awards. Serving as a central point of contact for media, as well as political and social institutions, we provide comprehensive expertise in areas including market development, game culture and media literacy, and address any inquiries or concerns. Together we are making Germany the heart of gaming worldwide. With games, we enrich the lives of all people.

Koelnmesse - industry trade fairs for the gaming sector

Koelnmesse is an international leader in organising trade fairs in the gaming and entertainment segments. Hosted at the trade fairgrounds in Cologne, Germany, gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. gamescom brings together passionate gamers, business visitors, and exhibitors from across the world with a highly effective approach - in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B, and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Southeast Asia, gamescom asia x Thailand Game Show provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, comprehensively combining supply and demand. For Brazil and Latin America, gamescom latam is a major new event designed to stimulate dynamic growth in this market.

About Show No Limit

Show No Limit, the company behind the success of “BT beartai” one of Thailand's leading tech media platforms, a Bangkok-based event organizer and the original founder of the Thailand Game Show (TGS), first held in 2007. Now in its 19th edition, TGS has grown into the largest B2C gaming event in Southeast Asia and a cornerstone of Thailand's gaming culture. Since 2013, Show No Limit has co-organised TGS in collaboration with Online Station, Thailand's leading gaming and influencer network under True Corporation.

About Online Station
Thailand's leading gaming and influencer network under True Corporation. It partners with top creators across YouTube and other major social platforms, offering digital media and marketing solutions. The company specializes in gaming, entertainment, lifestyle and sport content, helping brands connect with audiences through data-driven influencer and experiential marketing. It is also a long-standing gaming media that has been with Thai gamers for many years, delivering straightforward and easy-to-understand gaming news while also covering updates in the world of comics and animation.

The Next Events:

gamescom dev, Cologne, Germany, 23 - 25 August 2026
gamescom, Cologne, Germany, 26 - 30 August 2026
gamescom asia x Thailand Game Show, Bangkok, Thailand, 29 October - 1 November 2026
gamescom latam, São Paulo, Brazil, April 2027

Social Media - English Channels

gamescom asia on Facebook:
https://www.facebook.com/asia.gamescom

gamescom asia on X:
https://x.com/gamescomasia

gamescom asia on LinkedIn:
https://www.linkedin.com/showcase/gamescom-asia

gamescom asia on Instagram:
https://www.instagram.com/gamescomasia/

gamescom asia on YouTube:
https://www.youtube.com/@gamescomasia

gamescom asia on TikTok:
https://www.tiktok.com/@gamescomasia

Social Media - Thai Channels

Thailand Game Show on Facebook:
https://www.facebook.com/thailandgameshow

Thailand Game Show on YouTube:
https://www.youtube.com/c/ThailandGameShow

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International
Thiptara Na ranong
Marketing Communications