gamescom asia x Thailand Game Show

gamescom asia x Thailand Game Show 2026 Reveals Star-Studded Lineup and entertainment area Activities

September 2026

More major gaming brands in entertainment area announced
Fan activities and stage highlights unveiled
John Romero to receive Lifetime Achievement Award

Bangkok, Thailand, 8 September 2026 — gamescom asia x Thailand Game Show today held its official press conference in Bangkok, announcing further details about the theme for its 2026 edition: "The Heart of Gaming." The concept celebrates the union of the gaming community in Southeast Asia, as well as its connection to the gamescom event in Cologne, Germany, as the show returns to the Queen Sirikit National Convention Centre (QSNCC) from 29 October to 1 November 2026. The event is supported by depa - Thailand’s Digital Economy Promotion Agency.

entertainment area: game & product highlights

Building on last year's format, gamescom asia x Thailand Game Show 2026 once again spans two distinct areas — business and entertainment — with the entertainment area expanding to four halls for the first time. Platinum Sponsors Synnex | Nintendo and Monster Energy support the entertainment area together with a host of other brands.

Anticipated game showcases from top industry names including
4Divinity, Bandai Namco Entertainment, CAPCOM, Elementa, GRYPHLINE, KURO GAMES, LMD Games, PlayPark, PlayStation by GameShop Concept Store, Razer Game Services, Rising Tide, SEGA, Synnex | Nintendo, The Pokémon Company, among many.
Latest hardware and peripherals from top-tier gaming gear brands
such as AMD, EGA Zone, GameSir, Lenovo, SteelSeries, SIGNO and XPG.

Latest games on demo from major game publishers include:
- 4Divinity with Guns of Eschaton, Genigods: Nezha, A Whisper of Fall: Jinyiwei, Sword Sage: Awakening and Realm of Taiwu
- CAPCOM with Monster Hunter Wilds: Ascendance, Mega Man: Dual Override, Dragon's Dogma 2: Dark Arisen, Onimusha: Way of the Sword, Street Fighter 6 and Pragmata
- GRYPHLINE with Arknights: Endfield
- Goddess of Victory: NIKKE
- Muv-Luv Girls Garden
- More games to be announced soon.

entertainment area: activities and stage highlights

John Romero to receive Lifetime Achievement Award
Meet John Romero, creator of legendary titles like DOOM and Quake, who will fly in to meet fans in the entertainment area, and receive the prestigious Lifetime Achievement Award on the main stage.
Thailand Game Awards expands to 31 categories
The industry's benchmark awards grow to 31 categories — 13 for gaming hardware and IT products (Outstanding Products for Game) and 18 for developers and game titles (The Best in the Gaming Industry) — including Game of the Year, the most closely watched award among Thailand's gaming community, plus three new categories for indie titles and the WINGS Award which celebrates outstanding games where women and other gender-marginalised developers hold key position.
Cosplay Contest 2026 prize pool increased to 300,000 baht
Registration is now open (August 24 – September 30) for the year's biggest creative showcase for cosplayers, with a new Best Duo category joining the returning Solo, Team, and All-Star formats.
Fan meetings and limited-edition merchandise
Rub shoulders with international guests John Romero and Xiaoyukiko and meet Thailand's top creators, including zbing z., SoomnyVivii Ch, Jubjang Ch., EVA GAMER, Sir.Mikey, PangBoy CH, The Xesitz, AdKong7K, Oppa Hong, SpriteDer SPD and many more.
A new arrangement for the event theme songhas been unveiled. Thai Japanese idol Cherprang Areekul will perform The Biggest Dream Revision 2026 on the entertainment area Main Stage.
“ACE” joins gamescom asia x Thailand Game Show for the first time
Embedded within gamescom asia x Thailand Game Show 2026, ACE (Anime Asia Comics Content Entertainment Expo) is Thailand's first pop-culture mega-event. Some of Thailand’s biggest entertainment names, like VIU, Butterbear and leading toy and collectibles companies will bring exclusive experiences, limited editions and products to the show. On stage, hear directly from the people shaping one of anime’s most iconic franchises: the producers of Ghost in the Shell. Add panels, creators, entertainment industry insights, exclusive reveals, fan experiences and plenty of surprises — ACE Bangkok is where the worlds of anime, film, TV, music, comics and toys come together.

entertainment area: online highlights

primetime
Feel the hype before gamescom asia x Thailand Game Show's entertainment area opens with primetime! Featuring the latest game trailers, teasers and indie showcases, primetime is gamescom asia x Thailand Game Show's opening show, streamed online in English and localised to Bahasa Indonesia, Thai and Vietnamese. Date/Time: 29 October 2026 at 8 PM GMT＋7 / 3 PM CEST / 6 AM PT.
Be sure to follow us on Facebook and subscribe and enable alerts on YouTube to know when we go live.
Steam Festival
Check out the gamescom asia x Thailand Game Show Steam festival for all the games on display that you can demo, wishlist and get special offers on. Try out a game, watch a broadcast and be sure to add these newly discovered games to your list. The Steam Festival will be live on Steam during the show days.

business area: highlights for games industry professionals

The business area (October 29–30, 2026), focuses on bringing together publishers, developers, investors, and service providers from across the globe for networking, partnership building, and learning at the industry conference.

Over 70 speakers from more than 20 countries will inspire and delight the industry audience across four stages, covering topics such as game design, business strategy, and publishing.
Exhibition featuring booths from 25 countries and regions, including country pavilions from Austria, Germany, the Philippines, South Korea, Spain and Thailand.
Pitch and reverse pitching competitions spotlighting top talents from across the world.
invest circle and VIP XPerience sponsored by Xsolla, providing valuable facetime between developers, publishers and investors.
Asia Game Talent Showcase, highlighting games from Asia's top student teams.

The business area is open only to games industry professionals and media from Thursday to Friday, 29 - 30 October.

Tickets now on sale

Tickets are now available at gamescom.asia/tickets.

Last year's show attracted 206,159 visitors from 95 countries, delivered 28 hours of main stage content, featured more than 200 indie games, and gave Southeast Asian audiences first access to yet-to-be-released AAA titles. The 2026 edition is set to raise that bar even further.

The press conference was organised by Koelnmesse, Show No Limit and Online Station, joined by government representatives and a lineup of sponsors, who jointly announced their readiness to support gamescom asia x Thailand Game Show 2026.

Prakash Ramajillu, General Manager of Asia-Pacific, Koelnmesse, said: “This year, we are placing an even stronger emphasis on internationality, bringing leading global gaming brands to the entertainment area while expanding the business area with more country pavilions, networking opportunities, and greater support for independent developers through the indie area and the Thailand Pavilion by Thailand’s Digital Economy Promotion Agency (depa) and the Thai Game Software Industry Association (TGA). We are also strengthening our content programme with industry legends such as John Romero, creator of DOOM, adding more depth and excitement to the experience. The co-location with ACE (Anime Asia Comics Content Entertainment Expo) further connects the worlds of gaming, anime, comics and entertainment, creating a broader platform that brings Southeast Asia’s gaming and pop culture communities together.”

Pongsuk Hiranprueck, CEO of Show No Limit Co., Ltd., stated: "Last year's success, with over 200,000 attendees, is clear proof that Thailand is not merely a consumer market, but a key driving force of culture and the creative economy at the Asian level. This year, in 2026, we're introducing the concept 'The Heart of Gaming,' born from our intention to celebrate every heart that drives this industry. We're also unlocking the venue's full capacity across 4 halls at QSNCC, to create a true gathering space for gaming lovers, including having Thai Japanese idol Cherprang perform the event's theme song. We're committed to elevating this event into a celebration festival for the gaming community that is truly worthy of being the biggest in Southeast Asia."

Korrakarn Yamsattham, Managing Director, Online Station, added: "The key to sustainably driving the gaming industry is the power of community, and Online Station is committed to being the bridge that connects and pushes this gaming community fully into the business sector. For gamescom asia x Thailand Game Show 2026, we're delivering top-tier entertainment, bringing together an army of world-class game studios with new titles for the event, along with an elevated Thailand Game Awards 2026 featuring over 31 award categories — and everyone can look forward to seeing which game takes home Game of the Year this year. There's also the not-to-be-missed OS Fanmeet activity, featuring creators such as Zbing z., PangBoy CH, The PED, and Oppa Hong, among others, plus a range of other activities across every dimension driving the gaming industry — reflecting how far our local gaming scene has grown to stand on par with the international stage."

gamescom asia x Thailand Game Show will take place at the Queen Sirikit National Convention Center, Bangkok, Thailand, from 29 October to 1 November 2026. For more information, visit gamescom.asia or follow gamescom asia x Thailand Game Show on Facebook (EN), Facebook(TH), Instagram, X, YouTube (EN), YouTube (TH), Discord, TikTok, and LinkedIn.

Livestream from the press conference can be watched here.
Images from the press conference can be found here.
Event images from last year's show can be found here.

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About gamescom asia x Thailand Game Show
gamescom asia x Thailand Game Show is the merger of the two powerhouse events: gamescom asia and Thailand Game Show. It is a showcase for newly launched games, the premier platform for Asian game developers to explore partnerships globally, and a hub for international publishers who are looking for the next big thing in games. With the business area, the entertainment area, and the industry conference, the event covers the entire diversity of the games culture. gamescom asia x Thailand Game Show is organised by Koelnmesse Pte Ltd, Show No Limit and Online Station and is supported by game - the German Games Industry Association.

About gamescom
gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. In 2026, gamescom will take place in Cologne and online from Wednesday, August 26, to Sunday, August 30. gamescom is jointly organized by Koelnmesse and game - The German Games Industry Association.

About game - The German Games Industry Association

We are the association of the German games industry. Our members represent the entire video game ecosystem, from development studios and publishers to esports event organisers, educational institutions and other related entities. We are co-organisers of gamescom, the world's biggest event for video games. We are a shareholder in the Entertainment Software Self-Regulation Body (USK), the Foundation for Digital Games Culture, the esports player foundation, game events and the collecting society VHG, as well as co-host of the German Computer Game Awards. Serving as a central point of contact for media, as well as political and social institutions, we provide comprehensive expertise in areas including market development, game culture and media literacy, and address any inquiries or concerns. Together we are making Germany the heart of gaming worldwide. With games, we enrich the lives of all people.

Koelnmesse - industry trade fairs for the gaming sector

Koelnmesse is an international leader in organising trade fairs in the gaming and entertainment segments. Hosted at the trade fairgrounds in Cologne, Germany, gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. gamescom brings together passionate gamers, business visitors, and exhibitors from across the world with a highly effective approach - in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B, and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Southeast Asia, gamescom asia x Thailand Game Show provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, comprehensively combining supply and demand. For Brazil and Latin America, gamescom latam is a major new event designed to stimulate dynamic growth in this market.

About Show No Limit

Show No Limit, the company behind the success of “BT beartai” one of Thailand's leading tech media platforms, a Bangkok-based event organizer and the original founder of the Thailand Game Show (TGS), first held in 2007. Now in its 19th edition, TGS has grown into the largest B2C gaming event in Southeast Asia and a cornerstone of Thailand's gaming culture. Since 2013, Show No Limit has co-organised TGS in collaboration with Online Station, Thailand's leading gaming and influencer network under True Corporation.

About Online Station
Thailand's leading gaming and influencer network under True Corporation. It partners with top creators across YouTube and other major social platforms, offering digital media and marketing solutions. The company specializes in gaming, entertainment, lifestyle and sport content, helping brands connect with audiences through data-driven influencer and experiential marketing. It is also a long-standing gaming media that has been with Thai gamers for many years, delivering straightforward and easy-to-understand gaming news while also covering updates in the world of comics and animation.

The Next Events:

gamescom dev, Cologne, Germany, 23 - 24 August 2027
gamescom, Cologne, Germany, 23 - 29 August 2027
gamescom asia x Thailand Game Show, Bangkok, Thailand, 29 October - 1 November 2026
gamescom latam, São Paulo, Brazil, 22 - 25 April 2027

Social Media - English Channels

gamescom asia on Facebook:
https://www.facebook.com/asia.gamescom

gamescom asia on X:
https://x.com/gamescomasia

gamescom asia on LinkedIn:
https://www.linkedin.com/showcase/gamescom-asia

gamescom asia on Instagram:
https://www.instagram.com/gamescomasia/

gamescom asia on YouTube:
https://www.youtube.com/@gamescomasia

gamescom asia on TikTok:
https://www.tiktok.com/@gamescomasia

Social Media - Thai Channels

Thailand Game Show on Facebook:
https://www.facebook.com/thailandgameshow

Thailand Game Show on YouTube:
https://www.youtube.com/c/ThailandGameShow

Your contact:

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Marketing Communications