gamescom asia, the satellite event of the world’s largest games festival, gamescom, concluded successfully in Singapore last week. Held from 20-22 October in Singapore at Suntec Singapore Convention and Exhibition Centre, with online segments available for all audiences on 19 and 23 October, the event saw high attendance and viewership across trade visitors and fans.
All Eyes on Asia’s Gaming Scene as it Gains Momentum and Interest
Mathias Kuepper, Managing Director of Koelnmesse Singapore, the organiser of gamescom asia, said: “The success of this year’s edition has shown the potential of what the games industry, in particular in Asia, has to offer to the world. We are extremely pleased about the turnout particularly in a difficult transitioning year like 2022. The face-to-face interactions, energy and relationships forged onsite was irreplaceable. It’s immensely encouraging that some of our partners have already committed for 2023. This shows: gamescom asia is the place to be for the games industry in one of the fastest growing regions and 2022 was only the beginning of our journey.”
Mr Alvin Tan, Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry, said: “The strong return of marquee international events, such as gamescom asia, speaks to Singapore’s strong recovery. The gaming and esports industry has been one of the bright sparks amidst the economic gloom of the COVID-19 pandemic. I am confident our gaming industry will continue to thrive as our local players develop original, innovative and world class gaming content.”
Singapore to continue hosting gamescom asia for the next 3 editions
A Memorandum of Understanding (MoU) was inked on 20 October between the Singapore Tourism Board and Koelnmesse Pte Ltd, organisers of gamescom asia. Witnessed by Mr Alvin Tan, Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry, the MoU will see Singapore continue to be the host country for gamescom asia for the next 3 years.
The partnership will help to strengthen Singapore’s position as a regional games hub, bringing industry players together to network, collaborate and spark ideas in the B2B and B2C games and esports sectors.
Power-packed Content and Strong Exhibitors Showing a Treat for Industry Members
Attendees gleaned valuable insights on the latest gaming trends and topics from 70 distinguished speakers across more than 25 conference and expo stage talks from global game developers and publishers, indie games studios, solution providers, and social networking platforms at this year’s in-person Trade Zone.
A line-up of experts representing companies including Blizzard Entertainment, Wizards of the Coast, MOONTON, Sloclap, Ubisoft, ESL Pro League, 9GAG, Women in Games Asia, and others, graced the stage live in Singapore. Topics ranged from the hottest industry trends to the fundamentals of game design and development, as well as games business and marketing strategies. TikTok treated visitors to an official reception featuring Australian DJ cTrix, who entertained the crowd with original 16-bit tunes. Conference sessions will be available on demand on the gamescom biz community digital platform within a week after the event.
The Trade Exhibition was abuzz with excitement as trade visitors managed to meet face-to-face with over 80 exhibiting companies and brands. Key highlights include the Singapore, Germany and Sweden pavilions, which supported 25 game publishers and industry players from the three countries. The Indie Village showcased the achievements and potential of indie game companies. Visitors were also able to participate in workshops by SideFX, networking sessions as well as a Developer-Publisher-Investor Speed Dating event sponsored by Xsolla.
New Game Launches and Previews Galore in the Entertainment Zone
The online Entertainment Zone kickstarted gamescom asia with PRIMETIME, on the evening of 19 October, available to the public and streamed on YouTube, Facebook and Twitch. The one-hour show was packed with first looks, announcements, and updates from game publishers including Against the Storm from Hooded Horse, Cuisineer from Battlebrew Productions, Goi from YGG Games, Rift of the NecroDancer from Brace Yourself Games, Sonic Frontiers and Like a Dragon: Ishin! from SEGA, Villains and Stumble Guys from Scopely, Warhammer 40,000: Darktide from Fatshark, including FIFA23, Call of Duty and God of War on the PlayStation Plus Collection, and many more. PRIMETIME was hosted by Victoria Cheng in English, by Dejet in Bahasa Indonesia and Mint in Thai.
On 23 October, the online show STUDIO rounded up gamescom asia on a high with game showcases, features and intimate chats with developers and more, hosted by Tashbunny in English, Dejet in Bahasa Indonesia and Mint in Thai. Audiences from around the world heard from a super showing of 17 Southeast Asian game studios and saw gameplay highlights from Scopely’s PRIMETIME showcase, followed by the Awesome Indies compilation of award-winning indie games from across the globe. A special Singapore spotlight saw participating companies from the Singapore Pavilion share their expertise, while a fireside chat with Q-Games gave insights on Japan’s game scene. A broadcast of World Warrior – Capcom Cup IX Qualifiers, hosted by esports celebrities Razer Xian, Zhi and Mike Ross, brought an exciting conclusion to the session.
It was game on for fans at gamescom asia’s Steam event page, reaching over 2.1 million hits to date, to explore and try out the games on display at gamescom asia 2022.
The public can check out gamescom asia 2022’s YouTube, Facebook, and gamescom’s Twitch channels to replay the online Entertainment Zone shows.
Trade visitors will be able to continue to using the gamescom biz community app to network, whereas delegates can also watch the conference sessions on demand after the event. The app, which is a joint digital platform with gamescom and devcom, will remain accessible throughout the year, bringing the three business communities together with updates and opportunities to foster potential partnerships via gamescom-related events.
The next gamescom asia edition will return from 19 – 22 October 2023 in Singapore at the Suntec Convention & Exhibition Centre. For more information on the event, visit gamescom.asia or follow gamescom asia on major social media platforms.
Available images and current gamescom asia 2022 schedule can be found in the digital press kit here.
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gamescom asia aims to serve as the premier platform for Asian game developers to explore partnerships globally, and act as a hub for international publishers who are looking for the next big thing in games. New releases and gaming-related offerings will also be showcased. With the business area, the entertainment area and the industry gaming conference, gamescom asia covers the entire diversity of the games culture. gamescom asia is organised by Koelnmesse Singapore and supported by game - the German Games Industry Association.
gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. 2023 gamescom will take place in Cologne and online from Wednesday, 23. August to Sunday, 27. August. gamescom is jointly organised by Koelnmesse and game – the German Games Industry Association. For more information, please visit gamescom.global.
Koelnmesse – industry trade fairs for the gaming sector: Koelnmesse is an international leader in organising trade fairs in the gaming and entertainment segments. Hosted at the trade fair grounds in Cologne/Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Singapore, gamescom asia provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, bringing together the full spectrum of supply and demand.
Further information: https://gamescom.asia/about/more/industry-sectors
The Next Events:
gamescom asia, Singapore, 19.-22.10.2022
gamescom, Cologne, Germany, 23.-27.08.2023
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APRW on behalf of gamescom asia 2022