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September 2025
Southeast Asia is without doubt a mobile-first market. Preference for this platform has also accelerated the rise of mobile-first services from digital wallets to third-party app stores. The latter have gained traction across the region in recent years, with usage and adoption continuing to climb. This Knowledge Brief explores the dynamics of third-party app stores in Southeast Asia, along with recent regulatory developments in the space.
October 2023
Did you know that it is Southeast Asia that is taking the lead in terms of growth in the video games market and esports industry? The region generates $6 billion in market revenue and hosts nearly 300 million gamers in 2023. That is 7% of Asia’s gaming revenue (including China, Japan, and Korea) and 22% of the total gamers in Asia. Find out how influencers help to propel Southeast Asia’s most popular games into success in this insights article.
August 2022
Southeast Asia boasts US$5 billion market size and 270 million gamers. With an estimated CAGR of 8.6% between 2020-2025, supported by its young populace, rapidly rising economies and upgraded infrastructure, the region provides promising ground for the games market to continue to thrive.
April 2021
Thailand’s 32 million gamers helped the Thai games market generate over a billion dollars last year, making it one of the highest-profile games markets in Southeast Asia.
July 2020
No matter how you look at it, Southeast Asia’s games ecosystem is like no other in the world. Each of the region’s major markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) is completely different from the next.
May 2020
In this article, we’ll shine the spotlight on the games market in the Philippines, whose 43 million gamers spent $572 million on games last year. This makes it the world’s 25th-biggest market by game revenues, as well as a key driver of Southeast Asia’s overall games market.
March 2020
Players in Singapore spent a total of $327.2 million on games last year, making it a key player in Southeast Asia’s games market…
January 2020
Zoom in on the country’s gamers, including the share of the population that plays and watches game content, their favourite games and genres, and some of their in-game spending behaviour…
December 2019
Players in Indonesia spent a total of $1.1 billion on games last year, making it one of the biggest games markets in Southeast Asia…
November 2019
The SEA games market is like no other in the world, in terms of tastes, top publishers, and more. In this article, we explore the market’s games landscape, zooming in on notable local and foreign game companies’ performance in the exciting region.
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