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Let the Games Begin at the Entertainment Zone

gamescom asia 2021’s Entertainment Zone is for the fans, gamers, enthusiasts, and just about anyone who loves games. It is a great platform for established and up-and-coming companies to gain unparalleled exposure for their games, products, and content.

Not only do you get direct interaction with the community, gamescom asia allows you to get up front within the fastest-growing games region – Southeast Asia. With your participation, your desired audience in Asia now get to experience your news-worthy and play-worthy content.

This year, the Entertainment Zone will be held exclusively online so that you can catch what’s buzzing in Asia from anywhere in the world!
gamescom asia PRIMETIME: Online
gamescom asia STUDIO & VAULT: Online
More shows & formats: Online

To provide fans and the industry with a taste of things to come in 2022, gamescom asia will provide a hybrid event experience in 2021, featuring online shows for B2C, a virtual platform for the B2B crowd and a hybrid trade conference.

Skyrocket Your Latest Announcements

Feature your content at these spectacular show segments featuring gamescom asia STUDIO for the latest game drops, demos, indies, interviews, and more. gamescom asia PRIMETIME, an extension of the STUDIO, will include premieres, trailers and highlight what’s to come on the weekend. All content will be kept in the gamescom asia VAULT for on-demand viewing.

gamescom asia PRIMETIME

The ultimate platform for your newest game drops, world premieres, and never-before-seen trailers. PRIMETIME will be the highly anticipated main live show available as a global broadcast across major streaming channels. Think unparalleled exposure for your latest announcements.

Duration: 60-minutes livestream

All content from the Entertainment Zone gets uploaded to the gamescom asia VAULT content hub for on-demand viewing anytime, anywhere.


gamescom asia STUDIO

Have fans wanting more? Show off extended demos and gameplay, new downloadable content, continue with your development updates, awesome indies, interviews, influencer talks and new products. The content is fully decided by YOU!

The opportunities are endless within gamescom asia STUDIO. You can couple your PRIMETIME spot with STUDIO sessions or book STUDIO sessions on their own.

Duration: Studio will be available over 2 days from 16 to 17 October
Live on: YouTube, Facebook, Twitch, TikTok

All content from the Entertainment Zone gets uploaded to the gamescom asia VAULT content hub for on-demand viewing anytime, anywhere.


gamescom asia VAULT

The VAULT is the digital hub for all of gamescom asia’s Entertainment Zone content in one location, on-demand content. Offering high discoverability for your brand amongst the most relevant gaming content, the VAULT brings in the continuous replays for that extra sweet visibility to further promote your participation.

  • High retention factor
  • Maximise attention and reach for your new games and products even after gamescom asia
  • Keep the views coming on-demand

Entertainment Zone Programming Schedule


Full Digital Packages for Entertainment Zone

Platinum Gold Silver Bronze
PRIMETIME 10-min Slot 5-min Slot 3-min Slot 2-min Slot
STUDIO DAY 1 105-min Slot 45-min Slot 45-min Slot 45-min Slot
STUDIO DAY 2 105-min Slot 45-min Slot 45-min Slot
MEDIA FEATURE 2 Slots 2 Slots 1 Slot
MARKETING & SOCIAL Regional Coverage Regional Coverage Regional Coverage Regional Coverage
INFLUENCER WATCH PARTY 5 countries 5 countries 3 countries
BRANDING ON MOBILE MINUTES 3 Months 3 Months 3 Months 3 Months

Become part of gamescom asia 2021!


Links At-A-Glance

Eager to lock down your booking? Do you have more questions or want a customised exhibition, marketing and sponsorship solution? Simply drop us an email.

Tel: +65 6500 6700