Let the Games Begin

It’s official – the much-awaited PHYSICAL Entertainment Zone opens to the public on 21 and 22 October! PRIMETIME and STUDIO will come back as online live shows to whet the appetites of our global audience.

gamescom asia’s Entertainment Zone is for the fans, gamers, enthusiasts, and just about anyone who loves games and entertainment. You get the best of direct and undivided interaction with consumers plus extended reach globally through our online shows. With your participation, your desired audience in Asia and around the World now get to experience your news-worthy and play-worthy content.

Skyrocket Your Latest Announcements

There’s something for everybody whether you want to be at gamescom asia in person or digitally.


Excite gamers around the world with your games and showcases. Give the community the opportunity to play your newest games or playtest your latest hardware and software live and for the first time.

For booth types and rates, download our brochure.

Online Shows – PRIMETIME and STUDIO

Our high production virtual live shows in English goes beyond borders across all major streaming platforms to promote your brand to a regional and international audience.

PRIMETIME is the platform for your world premieres and never-before-seen trailers, plus a great pre-event teaser. Show off your extended gameplay, development updates, influencer talks and more at STUDIO sessions for more airtime.

For airtime rates, download our brochure.

Take It One Step Further

Add these creative ways to get seen and be seen at gamescom asia

do business

Be a Brand Sponsor

Have an awesome activation idea? Get your brand discovered at the many event areas, programmes and activities.


Swag Merch

Let’s get on an event exclusive collab or partner to drop some loot for our biggest fans!


Venue Advertising

Choose from various on-site advertising options to bump up your visibility.

For the full list of sponsorship packages, advertising add-ons, and venue advertising spaces, download our full brochure.