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Games Market Bootcamps | gamescom asia

Country insights from the region

From October 2020 to May 2021, we showcased a selection of Games Market Bootcamps for trade with key insights into often under-explored markets in Asia Pacific.

These monthly info-sessions covered topics specific to each featured country like: games market insights, facts & figures on market situation & user behaviour, latest industry trends & opportunities, local government initiatives & support, and sharing of go-to-market, user acquisition strategies, monetisation models, financing & funding options, influencer marketing and more. Check out past sessions below and watch them on-demand.

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Malaysia

27 May 2021


There are more than 25 million gamers in Malaysia, spending about $540 million on video games in 2020, according to Niko Partners. Revenue-wise, it is one of the biggest gaming markets in Southeast Asia. Find out about the burgeoning potential of the Malaysian gaming market and industry fueled by local talents, the government’s continuous support, and market openness to investors.

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Thailand

22 April 2021


According to Newzoo, Thailand generated game revenues of US$1.05 billion last year alone, making one of SEA’s biggest markets for gaming. Gaming has become widely accepted in popular culture with major brands and influencers all becoming a part of the esports scene in the country. Thailand’s average revenue per user (ARPU) is also the highest in SEA and the number of mobile gamers is increasing faster than smartphone user penetration. The exponential growth makes Thailand an extremely important market for game developers and publishers looking to release games in the region.

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India

25 March 2021


The Indian online gaming industry is expected to exceed US$1.1b by 2021, according to Google-KMPG. With growing internet penetration, compelling economics and an increasing ecosystem of entrepreneurs and developers focusing on this space, India’s online gaming industry has already attracted US$350 million in investments between 2014-2020.

Find out why India is a game changer and how you can tap into its growth which is likely to at least double in the next 1-2 years.

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Australia

24 February 2021


With total video games and esports revenue of A$3.175b in 2019, Australia is one of the highest per capita spenders on video games in the world. This is expected to grow further at a 6.87% CAGR to 2024, driven by app-based games and esports.

Deep dive into the latest gaming trends, and explore initiatives by Austrade and the various state-based screen agencies to help you set up in Australia or invest in local studios.

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Singapore

30 November 2020 (Hybrid edition)


Singapore is the host country and home of gamescom asia.

The country may be a little red dot but continues to attract an influx of foreign investments in its gaming market, and major AAA lead studios like Ubisoft, Bandai Namco, Riot Games and Tencent to its shores. Not to mention a number of made-in-Singapore studios supporting AAA titles.

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Indonesia

12 November 2020


With more than 171 million citizens connected to the internet, Indonesia currently has the world’s fourth largest number of internet users.

To explore new opportunities in this huge untapped market, join us at the upcoming ‘Indonesia Games Market Bootcamp’.

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Philippines

15 October 2020


The Philippines is currently the world’s 25th biggest market by game revenues.

Join us for first-hand insight into the market situation and trends and hear from prominent local experts about the gaming ecosystem in the Philippines.

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Philippines

15 October 2020


The Philippines is currently the world’s 25th biggest market by game revenues.

Join us for first-hand insight into the market situation and trends and hear from prominent local experts about the gaming ecosystem in the Philippines.