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Malaysia Games Market Bootcamp

There are more than 25 million gamers in Malaysia, spending about $540 million on video games in 2020, according to Niko Partners. Revenue-wise, it is one of the biggest gaming markets in Southeast Asia.

This surge of interest in the Malaysian gaming market becomes evident when international game companies such as Sony, Bandai Namco, Larian Studios and Double Eleven, started setting up in Malaysia. Homegrown gaming companies are also making their mark in the industry with developers like Streamline Studios, Magnus Games Studio and Lemon Sky Studios involved in the development of global AAA titles, further demonstrating the breadth of talent available.

Join us at the next Games Market Bootcamp featuring Malaysia. Find out about the consumer insights and burgeoning potential of the Malaysian gaming market and industry, fueled by local talents, the government’s continuous support, and market openness to investors.

This event is part of gamescom asia’s ‘Games Market Bootcamp’ series – a digital initiative to provide comprehensive insight into fast-growing yet often under-explored markets in Asia Pacific.

AGENDA
THURSDAY, 27 May 2021
Timings are based on Singapore/Malaysia Standard Time: GMT+8
3.00pm

Welcome Remark

Event Chair:
Yuval Passov, Founder, Game On! Asia

3.05pm

Malaysia Digital Gaming Industry & Key Government Initiatives

Speaker:
Mohan Low, General Manager, Malaysia Digital Economy Corporation (MDEC)

3.20pm

Games Market Overview: Malaysia vs. Southeast Asia

This presentation focuses on the Malaysian games market. Takeaways include market size and forecasts by platform, gamer insights, as well as the trends shaping the future of games and the game industry in the Malaysia and how it fares in comparison to the rest of Southeast Asia. There will also be a deeper dive into esports, regulatory environment, and popular games. Lastly, this presentation discusses the challenges and opportunities for the games industry in the country.

Speaker:
Darang Candra, Director for Southeast Asia Research, Niko Partners

3.45pm

Fireside Chat:
with Marvel Games' Danny Koo

  • The team behind Marvel Games and its various projects.
  • “MARVEL Future Revolution”: How important is the mobile platform to Marvel Games? What can fans expect?
  • Characters, stories and locations from the Marvel Universe: How these are decided?
  • A new era for diversity: What has been done to increase the cultural diversity we see in games, in particular with SEA and Asia?
  • Game storylines: Expanding the Marvel Universe
  • Marvel’s upcoming titles that fans should look out for this year

!!EXCLUSIVE SNEAK PEEK!! at “MARVEL Future Revolution”, Marvel's 1st Open World ARPG on mobile and “MARVEL Super War”, Marvel’s 1st MOBA on mobile.

Moderator:
Daniel Robson, Chief Editor, IGN Japan

Panelist:
Danny Koo, Director of Production, Marvel Games

4.30pm

Panel Discussion:
The Malaysian GameDev Scene: From AAA Co-Development to In-House Development

Moderator:
Shawn Beck, Chapter Coordinator, International Game Developers Association (IGDA) Malaysia

Panelists:
Hasnul Hadi Samsudin, Head of PlayStation Studios Malaysia, Sony Interactive Entertainment
Stefan Baier, Co-Founder & COO, Streamline Media Group
Wan Hazmer, CEO, Co-Founder & Game Director, Metronomik
Shahrizar Roslan, CEO, Kaigan Games

5.25pm

Networking & Adjourn

Speakers

Mohan Low

Mohan Low, General Manager, Malaysia Digital Economy Corporation (MDEC)

Mohan Low Han Sen is a digital content evangelist who aspires to build better studios, talent and a robust environment to make games, animation and related content. With a background in leadership, business and tech, Mohan has been a founding member of several game development, publishing and consulting startups. Since 2003, he has launched over 30 games over the course of his career. His passion has also led him to mentor over 100 game projects, organize gaming culture events and currently work with the Malaysian government and industry towards building Malaysia into a regional digital content hub.

Darang Candra

Darang Candra, Director for Southeast Asia Research, Niko Partners

Darang S. Candra has worked with an array of research institutions including ASEAN Study Center of the University of Indonesia, Daniel K. Inouye Asia-Pacific Center for Security Studies, Horizon Intelligence, and the Economist Intelligence Unit. Darang also has two master’s degrees, a Master of International Affairs from University of California, San Diego and a Master of Chinese Studies from Zhejiang University. He is based in Jakarta, Indonesia.

Daniel Robson

Daniel Robson, Chief Editor, IGN Japan

Daniel Robson has over 20 years of experience in entertainment media, starting in London in 1999 as a music journalist and editor, and moving to Tokyo in 2006 to cover Japanese pop culture for Western audiences. After a period working at PlayStation's Japan Studio from 2014, Daniel returned to media in 2016, joining Japanese news leader Sankei Digital to launch IGN Japan, where he runs the editorial team. Daniel also hosts IGN Japan's flagship video series' on gaming and movies, as well as producing content in English for the global IGN site.

Danny Koo

Danny Koo, Director of Production, Marvel Games

Danny Koo is a video games industry veteran with over 17 years of experience and a deep love of all things gaming. Danny has worked with companies such as Sierra Entertainment, Activision and Disney. Since 2015, Danny has been with Marvel Games, producing titles such as MARVEL Ultimate Alliance 3: The Black Order, MARVEL Super War and MARVEL Future Fight. Co-creator of the Marvel new characters such as Sharon Rogers (Captain America), Marvel's first K-Pop Super Hero, Luna Snow and the Taekwondo prodigy duo Crescent and Io, Danny’s creativity manifests in the development of new and exciting gaming endeavors.

Shawn Beck

Shawn Beck, Chapter Coordinator, International Game Developers Association (IGDA) Malaysia

Shawn Beck juggles between being the Chapter Coordinator of IGDA Malaysia, a Unity Field Engineer and running an independent game development studio, called Weyrdworks Productions.

Hasnul Hadi Samsudin

Hasnul Hadi Samsudin, Head of PlayStation Studios Malaysia, Sony Interactive Entertainment

Hasnul Hadi Samsudin is the Head of PlayStation Studios Malaysia and formerly the Vice President of the Digital Creative Content Division of Malaysia Digital Economy Corporation (MDEC). He has played an integral role in developing the Malaysian Digital Creative Content Industry in the past few years within the public and private sector. He was also with Rhythm & Hues Malaysia, the Oscar-winning Visual Effects studio, where his role was to grow R&H locally and regionally. An avid gamer and lover of animation and films – he now lives his passion in being part of the best place to play – PlayStation.

Stefan Baier

Stefan Baier, Co-Founder & COO, Streamline Media Group

Stefan Baier works within the Streamline family of brands (Streamline Studios, Streamline Games, All Pixels, Day Zero, and Streamframe) to build long-term partnerships in the entertainment and enterprise video game space. He runs the publishing and product teams at the studio in Kuala Lumpur, Malaysia, and works with the design and marketing teams on their product portfolio. Stefan has over 20 years’ experience and has worked with industry leaders such as Square Enix, Capcom, Sony, Epic Games, Nintendo and more.

Wan Hazmer

Wan Hazmer, CEO, Co-Founder & Game Director, Metronomik

Wan Hazmer is the co-founder and CEO of Metronomik, a Malaysian video game company that creates original IPs that seamlessly integrate music with gameplay, including their debut game, No Straight Roads, available on PC, PS4, Xbox One and Nintendo Switch. Before establishing Metronomik in December 2017, Hazmer lived in Japan and worked for Square Enix for 8 years, under the title of Lead Game Designer for Final Fantasy XV, among other games in the franchise.

Shahrizar Roslan

Shahrizar Roslan, CEO, Kaigan Games

Shahrizar Roslan is the Co-Founder and CEO of Kaigan Games. He founded his first Games Startup with his brother Azmi and worked on multiple projects from around the South East Asia region. The brothers met Jeremy during a Game Jam and founded Kaigan Games, a new startup focused on delivering strong narrative games across multiple platforms. Shahrizar has been heading the strategy and business there for the past 4 years. Kaigan is known for the SIMULACRA franchise which has won multiple international game awards, and have sold over 300K copies. They recently launched Doctor Who The Lonely Assassins, a co-production with BBC (UK) and Maze Theory (UK). Currently they are working on the next game in the SIMULACRA Franchise, and 2 new IPs which look to push the boundaries of narrative games.

Yuval Passov

Yuval Passov, Founder, Game On! Asia

Yuval Passov has over 10 years of experience in branding, international marketing, digital and performance marketing. In his current role at Google, he manages the partnerships with the biggest media agencies across Asia. Prior to his move to Singapore, he led the gaming team in Google EEM (EMEA Emerging Markets) and worked with leading gaming companies in Europe and US to develop their marketing strategy, including: Playtika, Miniclip, Epic Games, Zynga and many more. He is also the founder of Game On! Asia, the leading podcast in Asia focusing on the mobile gaming ecosystem in Asia. In his free time, he volunteers as a mentor in Google for Startups: Southeast Asia Accelerator.